There’s no such thing as data

From Benedict Evans:

‘Data’ does not exist as one, single, unified thing, where you can add every row and table of every different kind to one giant pool and get more and more insight.

The trouble is, most of the meaning and hence the value in most of ‘your’ data is not in you but in all of the intersections with other people.

That is, for many of these systems the value isn’t in the ‘data’ at all but in the flow of activity around it - the meaning is not in the picture or video you post but in how the network reacts to it, and how the products creates and captures that reaction.

6/25/2022